Your headline counts—after all, it’s the first thing that your reader will see.

To make your press release stand out in an editor’s  inbox inundated with other press releases, it needs to be catchy and direct. Summarize your point in a sentence or less, and please, avoid the puns.

Have some interesting news that needs to be publicized? Check out the press releases below, and if you like what you see, give me a shout.

Adtegrity

Oryana—Cookbook Release

Horse Shows by the Bay

Team Elmer’s—Earth Dome

Team Elmer’s—Safety Award